Muiz Balogun
Email Marketing Manager | Cold Email & Outbound Marketing Specialist
Ijebu Ode, NG.About
Highly results-driven Cold Email and Outbound Marketing Specialist with expertise in crafting compelling email strategies and building high-performing lead generation systems. Proven ability to drive revenue by filling calendars with qualified prospects, leveraging advanced tools like Instantly, Smartlead, Clay, and Apollo.io. Successfully delivered measurable results across diverse sectors including health, SaaS, staffing, and local services, from infrastructure setup to high-converting sequence writing.
Work
→
Summary
Specialized in cold email infrastructure and campaign optimization, enhancing deliverability and lead quality for clients.
Highlights
Configured and integrated essential email authentication protocols (DMARC, DKIM, SPF) across multiple domain hosts and ESPs (Google Workspace, GoDaddy, Namecheap, Bluehost, Squarespace, cPanel, Allinkl) to ensure maximum deliverability.
Designed and developed advanced, customized cold email templates that significantly improved engagement and conversion rates for outbound campaigns.
Implemented strategic lead generation, sourcing, and segmentation techniques to identify and target high-quality prospects for various client niches.
Optimized email deliverability and established custom tracking domains to enhance campaign performance monitoring and provide granular analytics.
→
Summary
Managed end-to-end email marketing campaigns and sales funnels, driving increased engagement and conversion rates.
Highlights
Developed and implemented custom pipelines and sales funnels within GoHighLevel, effectively nurturing leads and accelerating the sales cycle.
Executed targeted email marketing campaigns that achieved a 30% increase in response rates, directly contributing to lead generation and sales objectives.
Spearheaded advanced audience segmentation strategies, resulting in a 45% increase in personalized interactions and significantly improved campaign relevance and performance.
→
Summary
Managed comprehensive email marketing initiatives, driving significant client acquisition and subscriber engagement for various businesses.
Highlights
Initiated and executed a successful sponsorship campaign, securing $20,000 from 25 local businesses, recognized by senior management for outstanding performance.
Segmented email campaigns into two main objectives, achieving a 55% lead-generation rate and a 100% opt-in response rate through data-driven analytics.
Developed and deployed impactful email campaigns that significantly improved sales-generated leads and retained 70% of RW's subscribers.
Led a 25-member digital marketing team, overseeing the creation and implementation of innovative email marketing programs that reached 3,500 customers, exceeding the target by 60%.
Languages
English
French
Certificates
Skills
Technical Skills
A/B Testing, Cold Email Marketing, Lead Generation, Email Marketing, Marketing Automation, Segmentation.
Industry Knowledge
Email Marketing, CRM Integration, Sales Funnel Optimization, Website Design.
Tools and Software
Hubspot, MailChimp, Instantly.ai, Apollo.io, Wordpress, Smartlead, Clay.